One Secret to More Creative Thinking? The Effect of Walking

One Secret to More Creative Thinking? The Effect of Walking

June 23, 2015 Behavioral Finance, Uncategorized
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(Last Updated On: June 22, 2015)

Researchers at Stanford recently conducted a study that found that the physical act of walking improved creative thinking in subjects.

We believe creative thinking is an important aspect of investing, so we would encourage anyone faced with important investment decisions to go for a walk.

Daniel Kahneman, in “Thinking Fast and Slow,” described two types of thinking: System 1, which is gut-level, fast-acting, and instinctual, and System 2, which is slow and analytical.

We know that in investing, we want to avoid using our System 1 processes. Yet when people consider System 2, they usually call to mind focused, critical or convergent thinking. This type of thinking usually involves reasoning along a logical chain to synthesize information and make reasoned judgments. The approach works well when there is a “correct” solution to a problem, especially with a known technique, such as: what is 2+2?

Another approach involves creative, or divergent thinking, which is more spontaneous. In brainstorming sessions, for example, the goal is to generate ideas/possibilities and explore multiple potential solutions. You exercise cognitive flexibility, move beyond established thinking, and sometimes stumble on better alternatives.

For example, Einstein was riding in a street car one day when he happened to pass by a clock tower. He wondered what would happen if the street car increased its speed to the speed of light. In this case, from the moving frame of street car, the time on the clock would appear to stop. Thus, his theory of relativity was born, based on a mental leap he made through spontaneous, creative thinking.

Creative thinking can make sense in investing as well. I had lunch with an RIA last week, and he explained to me that during the financial crisis, his clients only wanted to see “safe” blue chip, large-cap names they were familiar with in their portfolios. Now clearly, the fact that such names make you “feel” safe is not a good reason to be invested in them. So in order to do something different you need to get out of your comfort zone.

This is where creative thinking comes in. Creative thinkers explore new areas, and might consider rejecting something simply because it makes them feel safe, or they might consider contrarian views during the process of brainstorming.

So take a walk and explore what might be possible.


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About the Author

David Foulke

Mr. Foulke is currently an owner/manager at Tradingfront, Inc., a white-label robo advisor platform. Previously he was a Managing Member of Alpha Architect, a quantitative asset manager. Prior to joining Alpha Architect, he was a Senior Vice President at Pardee Resources Company, a manager of natural resource assets, including investments in mineral rights, timber and renewables. He has also worked in investment banking and capital markets roles within the financial services industry, including at Houlihan Lokey, GE Capital, and Burnham Financial. He also founded two technology companies: E-lingo.com, an internet-based provider of automated translation services, and Stonelocator.com, an online wholesaler of stone and tile. Mr. Foulke received an M.B.A. from The Wharton School of the University of Pennsylvania, and an A.B. from Dartmouth College.


  • Cameron

    So what about a study of whether the Walk Scores of executive offices have any influence on stock performance?